The name is still an owned thing. It will go through the mill and come out someplace else in a new (possibly lesser) incarnation someplace else sometime, as lo

The name is still an owned thing. It will go through the mill and come out someplace else in a new (possibly lesser) incarnation someplace else sometime, as long as someone with enough money thinks it has enough value. These things take a long time to fade away, like old soldiers, the Roman Empire, Dodge Brothers automobiles, Interwoven socks, and Sarah Lee cakes.