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I don't think it's anything as sexy as some world-shattering AGI, etc. Remember they are doing a lot of building and research on things other companies already
by master_crab 3y ago
I don't think it's anything as sexy as some world-shattering AGI, etc.
Remember they are doing a lot of building and research on things other companies already do: cellular modems, microled, etc. This is probably where a large portion of these costs go: the refinement of production ready devices and the manufacturing processes/plant needed is incredibly expensive.
- nerdjon 3y agoThis makes me wonder, sure there is a large investment cost in creating many of those things. But is the Maintence/upgrade cost (particularly for things like the modems) the same or less than the investment to do it in the first place? If they are going to own as much of the internal hardware as they clearly want to, they have to be ready to continue to innovate or risk falling behind. I ask because I legitimately don't know the answer, but its something I have been curious about.
- parl_match 3y agoWith how much they pay for modems and licensing, I can imagine that they have done forecasts of how much they could save by DIY. Even having a slightly inferior modem product in one low price sku is a huge bargaining chip that could save them billions in the long term.
- CharlesW 3y ago> I don't think it's anything as sexy as some world-shattering AGI, etc. AGI is a moonshot, and Apple doesn't talk about their in-development moonshots until very late in the product development cycle. There's evidence that ChatGPT lit a fire under their butt¹ as it did the rest of the tech industry, so I'd be surprised if whatever they're working to launch this year didn't have tendrils reaching years and decades into the future. ¹ https://www.macrumors.com/guide/apple-gpt/ https://www.macrumors.com/guide/apple-gpt/