>Speaking of gyms, it's an anti-user business model. The perfect gym customer is one who pays for a membership and never uses it. My gym managed to find itself

>Speaking of gyms, it's an anti-user business model. The perfect gym customer is one who pays for a membership and never uses it. My gym managed to find itself in a great little niche by being the complete opposite: they'll call you if you haven't been in for two weeks, then bug you to either start coming in again or pause your membership. The result is a dedicated membership base of regulars who seriously want to be there, which sustains itself on word-of-mouth referrals. Of course, this is a small-time operation and not a national chain like Planet Fitness.