> When Huggies sells those exact same diapers in a different box for 6 extra cents each, what is that other than naked greed? It's paying for marketing/brandin

> When Huggies sells those exact same diapers in a different box for 6 extra cents each, what is that other than naked greed? It's paying for marketing/branding. It's paying for placement in grocery stores. It's paying for the profit margin that the additional intermediaries have that Costco doesn't. It's paying for manufacturer's coupons on the product. It's paying for the "free shipping" on a hugely bulky product from an e-commerce seller. I buy a lot of store brand stuff, in part because it represents a good value and in part because I don't like paying for the items listed above.