> And the fact that enough ugly food existed to fill the purchase orders of a number of startups going out of their way to sell it kind of implies if they weren

> And the fact that enough ugly food existed to fill the purchase orders of a number of startups going out of their way to sell it kind of implies if they weren't, it would be going in the trash. In the same way that a sudden interest in therapy for dogs would prove that dogs were suffering from a mental health crisis. Yeah, you want to sell produce at a premium so that somewhat well-off people can feel like they are making a difference? Sounds good to me, yup yup. I mean the vagaries and arbitrariness of upper/upper-middle class social signaling is a trope in itself.