Considering they haven't mentioned it much at all since the initial demo, I think they are intentionally going low-key with the launch. This is way outside the

Considering they haven't mentioned it much at all since the initial demo, I think they are intentionally going low-key with the launch. This is way outside the price range for people who could splurge $1000+ on an iPhone, but not much more. Plus you know what you're getting with an iPhone, this thing doesn't even have any apps yet. There's also significant anxiety about inflation, mortgage rates ans rent now that there wasn't previously.