Bell Labs did that, but they worked in service to the rest of the Bell system that was precisely targetting "creating an end-user service to conquer the world".

Bell Labs did that, but they worked in service to the rest of the Bell system that was precisely targetting "creating an end-user service to conquer the world". Citing Bell Labs as if they were "an entire company" is misleading - they were the R&D wing for what was essentially a monopoly in telecoms.