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Ford cuts production of F-150 Lightning EV, adds jobs at Bronco and Ranger plant

• nxm 3y ago
  The market for an EV truck is quite niche and appears to be already saturated. EV truck adoption will take longer simply due to the use cases for a pickup truck (e.g. towing, payload) and the limitations of current battery tech
  • poulsbohemian 3y ago
    Maybe the problem isn't the market for an EV truck, but rather for one that only has a range of 300 miles and costs $10K more than the gas equivalent at every trim level. What this really says is that the early adopter market was smaller than they expected and the price + limitations aren't yet palatable for a more general audience.
• rony989 3y ago
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