In not convinced its consumers refusing to eat varied heritage tomatoes. I frequent five different farmers markets and they sell like crazy. Most people can be

In not convinced its consumers refusing to eat varied heritage tomatoes. I frequent five different farmers markets and they sell like crazy. Most people can be easily conditioned and persuaded to but anything. Hence consumerism. I blame big food corporations for trying to homogenize, sterilize, pasteurize, and genericize the taste/appearance/chacteristics of food to the equivalent of white bread. Society just trudges along with it with extremely low awareness as to how much better it can be.