Going straight for the high end of the market is risky when you depend on developer ecosystems for value. The iPhone was expensive at launch but didn’t really t

Going straight for the high end of the market is risky when you depend on developer ecosystems for value. The iPhone was expensive at launch but didn’t really take off until it added the App Store and came down in price. If they get a handful of celebrities walking around with these things it may become a status symbol. Or it may become a joke, especially if somebody crashes their Ferrari while wearing one.