12 ms·

Yes, that's accurate - I don't think any of the mentioned companies paid to be included in the article. I'll grant that there's a difference between an article

Yes, that's accurate - I don't think any of the mentioned companies paid to be included in the article. I'll grant that there's a difference between an article about products and an article about news. To my mind, this particular article seems to be about a cultural trend, rather than explicitly about products. Now, if the article was using language I consider to be "sales-y" I would have a different opinion. It doesn't appear to be saying anything like "this type of whiskey is better than your current brand" or similar. Nor is there any sense of urgency. It just seems to be an interest piece on a new fad.

CyberDildonics 3y ago
I don't think any of the mentioned companies paid to be included in the article. It just seems to be an interest piece on a new fad. This is very naive. https://thehustle.co/pr-firms-paying-tech-journalists/ https://thehustle.co/pr-firms-paying-tech-journalists/ I wonder what these companies do? https://www.badenbower.com/ https://www.badenbower.com/ https://www.prnewswire.com/ https://www.prnewswire.com/ https://9figuremedia.com/ https://9figuremedia.com/ https://www.prfire.com/guaranteed-publishing/ https://www.prfire.com/guaranteed-publishing/ https://getfeatured.news/ https://getfeatured.news/ https://www.prdaily.com/ https://www.prdaily.com/ https://www.edwinelliscreativemedia.com/ https://www.edwinelliscreativemedia.com/ https://www.axiapr.com/blog/how-does-your-pr-firm-generate-earned-news-media-coverage-for-companies https://www.axiapr.com/blog/how-does-your-pr-firm-generate-e... https://www.imperiumgrouppr.com/pressreleases/ https://www.imperiumgrouppr.com/pressreleases/ https://bettermarketing.pub/how-to-get-your-company-featured-in-a-major-media-publication-c9eeb0f0c719 https://bettermarketing.pub/how-to-get-your-company-featured... I've personally seen the whole process. All it takes is a little money and these companies will find a way to get an "article" that features links to your product on a "news" site. Sites need content, companies need exposure. Thinking wording needs to be "salesy" to be useful is just wrong, there is no way to sugar coat it. Neutral or mildly positive exposure is still hugely valuable when it comes to marketing. Do you think coke or apple's ads are always "this is better than everything"? A lot of the time their ads are almost just saying "this exists, keep thinking about it".
- bovermyer 3y ago
  You seem to think that because I think this particular article wasn't "sponsored content," that I don't believe sponsored content exists at all. I've worked for a newspaper, and I'm familiar with how that process works too.
  - CyberDildonics 3y ago
    No, I'm wondering why you think that when you can't explain why. This is the exact template of a paid PR article, but all your comments are just claims that it isn't paid with no explanation or though process.
    - bovermyer 3y ago
      Mm, no. I gave my explanations and thought process, you're just declining to accept them. I think we can safely say this conversation has run its course.

CyberDildonics 3y ago

I don't think any of the mentioned companies paid to be included in the article. It just seems to be an interest piece on a new fad. This is very naive. https://thehustle.co/pr-firms-paying-tech-journalists/ https://thehustle.co/pr-firms-paying-tech-journalists/ I wonder what these companies do? https://www.badenbower.com/ https://www.badenbower.com/ https://www.prnewswire.com/ https://www.prnewswire.com/ https://9figuremedia.com/ https://9figuremedia.com/ https://www.prfire.com/guaranteed-publishing/ https://www.prfire.com/guaranteed-publishing/ https://getfeatured.news/ https://getfeatured.news/ https://www.prdaily.com/ https://www.prdaily.com/ https://www.edwinelliscreativemedia.com/ https://www.edwinelliscreativemedia.com/ https://www.axiapr.com/blog/how-does-your-pr-firm-generate-earned-news-media-coverage-for-companies https://www.axiapr.com/blog/how-does-your-pr-firm-generate-e... https://www.imperiumgrouppr.com/pressreleases/ https://www.imperiumgrouppr.com/pressreleases/ https://bettermarketing.pub/how-to-get-your-company-featured-in-a-major-media-publication-c9eeb0f0c719 https://bettermarketing.pub/how-to-get-your-company-featured... I've personally seen the whole process. All it takes is a little money and these companies will find a way to get an "article" that features links to your product on a "news" site. Sites need content, companies need exposure. Thinking wording needs to be "salesy" to be useful is just wrong, there is no way to sugar coat it. Neutral or mildly positive exposure is still hugely valuable when it comes to marketing. Do you think coke or apple's ads are always "this is better than everything"? A lot of the time their ads are almost just saying "this exists, keep thinking about it".

bovermyer 3y ago
You seem to think that because I think this particular article wasn't "sponsored content," that I don't believe sponsored content exists at all. I've worked for a newspaper, and I'm familiar with how that process works too.
- CyberDildonics 3y ago
  No, I'm wondering why you think that when you can't explain why. This is the exact template of a paid PR article, but all your comments are just claims that it isn't paid with no explanation or though process.
  - bovermyer 3y ago
    Mm, no. I gave my explanations and thought process, you're just declining to accept them. I think we can safely say this conversation has run its course.