3 ms·
I'll never understand the pricing of expensive tech stuff (well expensive for me). Still a lot of people will buy it so why 3499, 3699, 3899? Why not 3999, 419
by thrownawaysz 3y ago
I'll never understand the pricing of expensive tech stuff (well expensive for me).
Still a lot of people will buy it so why 3499, 3699, 3899? Why not 3999, 4199, 4399? Surely if you have the money you would buy it either way.
- bananamerica 3y agoIt's not every day that I read someone complain about a product not being expensive enough.
- thrownawaysz 3y agoI'm not complaining
- andsoitis 3y ago> Still a lot of people will buy it so why 3499, 3699, 3899? Why not 3999, 4199, 4399? Surely if you have the money you would buy it either way. Pricing is partly art. Pricing is about choosing a number that you think the market (and the market size you're after) will bear. Pricing can signal status; it can signal "this is for you" (e.g. when inexpensive). Pricing is psychological - that's why you see 9.95 instead of 10, that could be one of the reasons why the Vision Pro is not in the $4000 range because that is in a different level psychologically. etc.
- itishappy 3y agoFor a (relatively) fixed cost of manufacturing, it becomes an optimization problem with 2 variables: price and volume. Volume is inversely proportional to price, so price too high and you start losing profits due to low sales, but price too low and you don't make enough per unit. Profit = Volume * (Price - Cost)