I think the fact that apps are available for Meta's products show that (at the time) there was confidence into a potential growth category. And (currently) the

I think the fact that apps are available for Meta's products show that (at the time) there was confidence into a potential growth category. And (currently) there is no confidence that Apple's product makes any commercial sense (in the near future). This is even emphasized by Apple clearly launching this in small quantities with excessive margins.