Because Apple is primarily a fashion statement/display of wealth. It’s a luxury good first and foremost, and that means a lot a certain part of our brain, and s

Because Apple is primarily a fashion statement/display of wealth. It’s a luxury good first and foremost, and that means a lot a certain part of our brain, and so we unconditionally (sometimes even unconsciously) defend it. Especially amongst those who enjoy tech in California, as in that situation it also becomes a pride point, which is probably a large subset of active HN users.