The "copy or buy what seems to be the next big thing" has worked extremely well for Facebook. Yes, they failed to copy twitter and bitcoin and metaverse didn't

The "copy or buy what seems to be the next big thing" has worked extremely well for Facebook. Yes, they failed to copy twitter and bitcoin and metaverse didn't seem to take off, but copying the idea of messaging-as-a-social-network was a huge success when they split out facebook messaging into its own app. Similarly buying instagram and whatsapp was hugely succesful, not to mention copying reels/stories from snapchat.