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I don't know that they've made the effort (or would want to) but Apple has an opportunity here I think to make next-generation video site that favors material t

I don't know that they've made the effort (or would want to) but Apple has an opportunity here I think to make next-generation video site that favors material that works well for VisionPro and whatever follows it. If YouTube isn't willing to encourage content for the platform, and someone else is, they risk ending up as an also-ran. It's a small population, no doubt. But it's also a population that's willing to spend a substantial amount of money, and if you can get people creating content for your platform ("VPTube" or whatever you'd call it) then it's going to be harder to pull those content creators back to YouTube after that wait and see period. They're dealing with that problem with TikTok right now.

polyomino 3y ago
The math makes no sense, ~70,000 devices (best case) and $30 CPM (high) is like $2100 with every device watching your content.
- 1letterunixname 3y ago
  Apple and YT would miss-out on advertising to a captive, targeted demo of UHNWIs, corporate types, and those with expensive toys. Second to being a UBS or Tesla customer list or list of people with ASW accounts, it's a target-rich environment of that particular demo. Of course, marketing to that demo is very precarious and must be done deftly because it could easily backfire.
  - arccy 3y ago
    these people already bought YouTube premium, there's no advertising from YouTube
  - shortrounddev2 3y ago
    I highly doubt VR is going to replace a phone for users. People will still sit in bed and stare at their phone. vr is more of a hobby than it is an everyday computing device
- pipo234 3y ago
  I think the fact that apps are available for Meta's products show that (at the time) there was confidence into a potential growth category. And (currently) there is no confidence that Apple's product makes any commercial sense (in the near future). This is even emphasized by Apple clearly launching this in small quantities with excessive margins.
  - Mindwipe 3y ago
    Meta funded some of those apps. Meta developed the Netflix one in-house for example. I doubt Apple would offer that.
- newsclues 3y ago
  The opportunity is to launch on the Vision Pro developer/early adopter device and get your app ready for the mass market version.
sirpunch 3y ago
Apple doesn't really have experience with building a platform for user generated content. Sure, they have the technological might, but content moderation, recommendation fairness, ad monetization, etc. are different beasts and usually come with awful publicity risks that might just not be worth the effort for the world's richest company.
- andrewinardeer 3y ago
  Isn't the App Store basically user generated content with moderation? They have certainly received bad publicity over the App Store.
  - sirpunch 3y ago
    Good point. Although I'd also say that the barrier to entry for content producers is somewhat higher for App Store. You'd likely need some level of computer science education and their review process also takes longer and is controversial at times.
- dzhiurgis 3y ago
  They are like 99% there tho. You can start group chat in iMessage and share iCloud videos there. There's some moderation built in iCloud imagine scanning.
  - Booourns 3y ago
    They ended up never rolling out the CSAM scanning implementation due to the backlash they received from it.
    - Am4TIfIsER0ppos 3y ago
      That was to let governments know they are willing to write software to find files the government doesn't want people to have. Child porn is just the icing smeared on that turd.
GeekyBear 3y ago
> Apple has an opportunity here I think to make next-generation video site that favors material that works well for VisionPro and whatever follows it I certainly remember the period when Apple didn't want to hand over the user IDs for users while they were accessing Google's map data and Google refusing to allow turn by turn driving directions on iOS until they did. Apple's solution was to spend a fortune to develop their own Map data. I wouldn't bet against them rolling their own 3D video sharing site.
- kridsdale1 3y ago
  They did a press release yesterday that they are doing this and have like 8 launch titles in their proprietary vr format.
- worthless-trash 3y ago
  Apple maps is ... pretty bad though.
  - axolttl88 3y ago
    It’s not, though. It might be uneven in different markets, but they’ve been working very hard at improving the content and UX and in a number of markets it’s a viable and very strong competitor to Google Maps. It will sometimes feel the lack of Google Business Listings, but the driving/walking/biking/transport/streetview experience is uniformly great where they’re released optimised versions of their maps — in my case Australia.
  - _hzw 3y ago
    I live in Germany. After dual-using Google Maps and Apple Maps for a year, I've finally uninstalled Google Maps and now use only Apple Maps.
    - guappa 3y ago
      Try osmand, it's based over the openstreetmaps data and you can download the map, so it works also with no internet. In germany it should be very good.

polyomino 3y ago

The math makes no sense, ~70,000 devices (best case) and $30 CPM (high) is like $2100 with every device watching your content.

1letterunixname 3y ago
Apple and YT would miss-out on advertising to a captive, targeted demo of UHNWIs, corporate types, and those with expensive toys. Second to being a UBS or Tesla customer list or list of people with ASW accounts, it's a target-rich environment of that particular demo. Of course, marketing to that demo is very precarious and must be done deftly because it could easily backfire.
- arccy 3y ago
  these people already bought YouTube premium, there's no advertising from YouTube
- shortrounddev2 3y ago
  I highly doubt VR is going to replace a phone for users. People will still sit in bed and stare at their phone. vr is more of a hobby than it is an everyday computing device
pipo234 3y ago
I think the fact that apps are available for Meta's products show that (at the time) there was confidence into a potential growth category. And (currently) there is no confidence that Apple's product makes any commercial sense (in the near future). This is even emphasized by Apple clearly launching this in small quantities with excessive margins.
- Mindwipe 3y ago
  Meta funded some of those apps. Meta developed the Netflix one in-house for example. I doubt Apple would offer that.
newsclues 3y ago
The opportunity is to launch on the Vision Pro developer/early adopter device and get your app ready for the mass market version.

sirpunch 3y ago

Apple doesn't really have experience with building a platform for user generated content. Sure, they have the technological might, but content moderation, recommendation fairness, ad monetization, etc. are different beasts and usually come with awful publicity risks that might just not be worth the effort for the world's richest company.

andrewinardeer 3y ago
Isn't the App Store basically user generated content with moderation? They have certainly received bad publicity over the App Store.
- sirpunch 3y ago
  Good point. Although I'd also say that the barrier to entry for content producers is somewhat higher for App Store. You'd likely need some level of computer science education and their review process also takes longer and is controversial at times.
dzhiurgis 3y ago
They are like 99% there tho. You can start group chat in iMessage and share iCloud videos there. There's some moderation built in iCloud imagine scanning.
- Booourns 3y ago
  They ended up never rolling out the CSAM scanning implementation due to the backlash they received from it.
  - Am4TIfIsER0ppos 3y ago
    That was to let governments know they are willing to write software to find files the government doesn't want people to have. Child porn is just the icing smeared on that turd.

GeekyBear 3y ago

> Apple has an opportunity here I think to make next-generation video site that favors material that works well for VisionPro and whatever follows it I certainly remember the period when Apple didn't want to hand over the user IDs for users while they were accessing Google's map data and Google refusing to allow turn by turn driving directions on iOS until they did. Apple's solution was to spend a fortune to develop their own Map data. I wouldn't bet against them rolling their own 3D video sharing site.

kridsdale1 3y ago
They did a press release yesterday that they are doing this and have like 8 launch titles in their proprietary vr format.
worthless-trash 3y ago
Apple maps is ... pretty bad though.
- axolttl88 3y ago
  It’s not, though. It might be uneven in different markets, but they’ve been working very hard at improving the content and UX and in a number of markets it’s a viable and very strong competitor to Google Maps. It will sometimes feel the lack of Google Business Listings, but the driving/walking/biking/transport/streetview experience is uniformly great where they’re released optimised versions of their maps — in my case Australia.
- _hzw 3y ago
  I live in Germany. After dual-using Google Maps and Apple Maps for a year, I've finally uninstalled Google Maps and now use only Apple Maps.
  - guappa 3y ago
    Try osmand, it's based over the openstreetmaps data and you can download the map, so it works also with no internet. In germany it should be very good.