3 ms·

What’s the actual impact of this, if you can just use the website? I understand that future versions of apps might have more features to make the experience mor

What’s the actual impact of this, if you can just use the website? I understand that future versions of apps might have more features to make the experience more immersive, but in the early days wouldn’t it be pretty much the same as using the website?

iwontberude 3y ago
I would guess one would reach for Apple TV+ or Apple Music instead, but then again I really don't like those experiences on any of the native apps -- so I wouldn't hold my breath.
crooked-v 3y ago
I think the main thing would be the lack of 3D film support, if Apple can manage to make people actually care about those again.
- gnicholas 3y ago
  Ah true, that would be a differentiator. I’d guess there’s not a large catalog of content that could work. But if they could, it would be a neat trick, and might allow them to charge a hefty premium to subscribers who can afford an AVP.
  - SSLy 3y ago
    I've heard Disney is cooking some new 3D movie releases
- nytesky 3y ago
  Wow Avatar was 15 years ago, and I remember all the hype for 3D studios and every television would be 3D…
  - gnicholas 3y ago
    And a lot of them were, for a while!
- andsoitis 3y ago
  3D movies are a gimmick. Moreover, most video watching is TV Shows, short form content, and UGC.
  - gnicholas 3y ago
    Do you think 3D movies will continue to be considered gimmicks, even on devices like these? I thought that 3D TVs were silly, but my expectation is that they will be much better on AVP.
    - andsoitis 3y ago
      Regardless of quality of execution, I do think 3D movies are gimmicks because they are mostly (wholly?) there to attract attention and publicity, and are less about the story or characters. I am not saying that any technology applied to movies is a gimmick (e.g. sound, higher resolution, color, etc.). And gimmickry also applies to other devices that weak directors or cinematographers or script writers employ sometimes like contrived plot points, using animals to pull on the heart strings. Note that I'm not saying that gimmicks cannot be effective. They can and it is a distinction worth keeping in mind. But in the case of 3D movies I think they are not only gimmicks, but they will also be (commercially and immersively) ineffective compared to a great movie that doesn't rely on that crutch.
jachee 3y ago
> What’s the actual impact of this, if you can just use the website? Go ahead and try that at 17,000ft. Might not have a particularly good experience… or any experience at all.
- gnicholas 3y ago
  True, you'd have to plug into a device that has content already downloaded. Or use AppleTV, which presumably will have content.
riwsky 3y ago
Download/offline support
- gnicholas 3y ago
  Oh good point considering they pitch it as being useful for airplanes.
- Maxious 3y ago
  YouTube Premium has offline support in browser https://support.google.com/youtube/answer/11977233 https://support.google.com/youtube/answer/11977233 (although Spotify doesn't)
LZ_Khan 3y ago
Speed/responsiveness via customized UI. The youtube app is noticeably faster and easier to use than the youtube mobile website.
- alphabettsy 3y ago
  The iPad doesn’t use the mobile version so I don’t see why this would be different. Should be the desktop experience.
mkozlows 3y ago
What would be the impact if they didn't make iPad apps and just let you use the browser?

iwontberude 3y ago

I would guess one would reach for Apple TV+ or Apple Music instead, but then again I really don't like those experiences on any of the native apps -- so I wouldn't hold my breath.

crooked-v 3y ago

I think the main thing would be the lack of 3D film support, if Apple can manage to make people actually care about those again.

gnicholas 3y ago
Ah true, that would be a differentiator. I’d guess there’s not a large catalog of content that could work. But if they could, it would be a neat trick, and might allow them to charge a hefty premium to subscribers who can afford an AVP.
- SSLy 3y ago
  I've heard Disney is cooking some new 3D movie releases
nytesky 3y ago
Wow Avatar was 15 years ago, and I remember all the hype for 3D studios and every television would be 3D…
- gnicholas 3y ago
  And a lot of them were, for a while!
andsoitis 3y ago
3D movies are a gimmick. Moreover, most video watching is TV Shows, short form content, and UGC.
- gnicholas 3y ago
  Do you think 3D movies will continue to be considered gimmicks, even on devices like these? I thought that 3D TVs were silly, but my expectation is that they will be much better on AVP.
  - andsoitis 3y ago
    Regardless of quality of execution, I do think 3D movies are gimmicks because they are mostly (wholly?) there to attract attention and publicity, and are less about the story or characters. I am not saying that any technology applied to movies is a gimmick (e.g. sound, higher resolution, color, etc.). And gimmickry also applies to other devices that weak directors or cinematographers or script writers employ sometimes like contrived plot points, using animals to pull on the heart strings. Note that I'm not saying that gimmicks cannot be effective. They can and it is a distinction worth keeping in mind. But in the case of 3D movies I think they are not only gimmicks, but they will also be (commercially and immersively) ineffective compared to a great movie that doesn't rely on that crutch.

jachee 3y ago

> What’s the actual impact of this, if you can just use the website? Go ahead and try that at 17,000ft. Might not have a particularly good experience… or any experience at all.

gnicholas 3y ago
True, you'd have to plug into a device that has content already downloaded. Or use AppleTV, which presumably will have content.

riwsky 3y ago

Download/offline support

gnicholas 3y ago
Oh good point considering they pitch it as being useful for airplanes.
Maxious 3y ago
YouTube Premium has offline support in browser https://support.google.com/youtube/answer/11977233 https://support.google.com/youtube/answer/11977233 (although Spotify doesn't)

LZ_Khan 3y ago

Speed/responsiveness via customized UI. The youtube app is noticeably faster and easier to use than the youtube mobile website.

alphabettsy 3y ago
The iPad doesn’t use the mobile version so I don’t see why this would be different. Should be the desktop experience.

mkozlows 3y ago

What would be the impact if they didn't make iPad apps and just let you use the browser?