An older video covering all their use of 3d some years ago: https://www.youtube.com/watch?v=bJFlslL1wFI https://www.youtube.com/watch?v=bJFlslL1wFI The simple

An older video covering all their use of 3d some years ago: https://www.youtube.com/watch?v=bJFlslL1wFI https://www.youtube.com/watch?v=bJFlslL1wFI The simple answer that you can infer from the video is that they make very high quality models for the design stage, which is definitely cheaper than making prototypes in all plausible material combinations. Then you can use those models for the simple product pictures too, and packing a 3d model with generic clothes is probably faster than having a prop department do it.