Don't forget all the music and movies that you've payed for in one market or another that you might not be able to transfer easily to your new device. Building

Don't forget all the music and movies that you've payed for in one market or another that you might not be able to transfer easily to your new device. Building a complete consumption ecosystem was very smart of Apple and it's why Amazon has grabbed the lion's share of Android tablets with a pretty lackluster debut. Yeah most music is DRM-free these days but as far as most users know, their iPhone knows how to talk to iTunes and their other phone doesn't, end of story.