All he is engaging in is book length common sense "Do what you are good at, don't do what you aren't good at, don't waste money on ill-conceived ideas". Trite s

All he is engaging in is book length common sense "Do what you are good at, don't do what you aren't good at, don't waste money on ill-conceived ideas". Trite sayings that are not really anything anyone would argue against but also don't give a lot of amazing insight. This is a very common criticism of business books, self-help books, and, hell, advice in general. And yet there are lots of companies and people who neglect to heed these trite sayings and fail because of it. Most people would probably be 10x better at life if they could internalize all of the "obvious" advice they've ever heard. Maybe I am just too dense to get his brilliance, but I have never seen anything amazing from his writing, which was why I originally responded to someone that appeared to be implying that he was apparently the diviner of the one true path to success. Fair enough. I viewed the person you responded to as claiming that (1) this bit of Suster's and Collins' advice is useful and (2) this post, like many other startup blog posts, recapitulates concepts covered in traditional business books. The article you linked to does nothing to support or refute either point, which is why I was dismissive of it.