> There's no product in the world that would hit a limit if autoscaled globally on AWS. While this may be true, autoscaling indefinitely is still not profitabl

> There's no product in the world that would hit a limit if autoscaled globally on AWS. While this may be true, autoscaling indefinitely is still not profitable. > You can't say what architecture is or isn't profitable in general, business is more complicated than that. But besides the realities of commerce, you can easily architect a system such that the autoscaling cost is a fraction of opex. Customer acquisition and retention cost more money than it should. I cannot count how many times I got an email from the CTO asking to lower our cloud costs, while product and marketing refuse to raise prices, making the whole endeavor borderline unprofitable. You may then argue that the product suffers from either bad architecture, or bad pricing, or both, but the situation is far from uncommon.