Sure I've just seen 'market' share be used to spin things. Like hyping how your market share went UP. But you lost customers, sales were actually DOWN. Just t

Sure I've just seen 'market' share be used to spin things. Like hyping how your market share went UP. But you lost customers, sales were actually DOWN. Just the other guy lost more. So your market share went up. I've been in companies that had bad sales, and they super hyped how market share had gone up like we were winning. But the entire market was shrinking enough that total sales had gone down.