Because Google is still "good enough" for super-duper majority of people doing their searches. Very anecdotal, but sometimes I look at Google Trends / top googl

Because Google is still "good enough" for super-duper majority of people doing their searches. Very anecdotal, but sometimes I look at Google Trends / top google searches, and most people just search for very generic things (people, events, big news and etc.), which will return Wikipedia, Google Maps, Youtube, APNews, or some other massive website, and they'll be satisfied when they reach their content. For every non-satisfactory "recipe" or "review" search, I can see people just forgetting about how they couldn't find what they wanted and since the "wins" of casual searches still overshadows "losses" of specific searches. I'm not sure if this tracks, but outside of tech industry people, and friends who just Google everything as "my search + reddit", I haven't heard many complaints.