People tend to anthropomorphize everything that exhibits anything more complicated behavior than a rigid object. Even a doorhandle can be "cranky" and computers

People tend to anthropomorphize everything that exhibits anything more complicated behavior than a rigid object. Even a doorhandle can be "cranky" and computers definitely get "moody". It's even hard to describe these without ascribing them some agency. Corporations use this mercilessly in their PR and explicitly try to build "personal relationships" etc with customers. And it seems to work extremely well to the corporations' favor. Of course at the cost of the consumer via information asymmetries. [Note me resorting to agency here too.] Corporations don't care. They can't care. They don't have feefees and don't operate like human individuals. Corporations are literally legal entities that usually just maximize return on capital. Nothing more, nothing less.