I think what is meant by "should love" is that it would be natural to, or for our emotions to prompt for affection towards, Apple for its good deeds. but the po

I think what is meant by "should love" is that it would be natural to, or for our emotions to prompt for affection towards, Apple for its good deeds. but the point is to resist that because Apple is just an emotionless business entity. It's rather clearly worded and I see no contradiction.