Since we have to assume that they assessed it, I suspect that they concluded the math would not work out. A possible explanation: News websites are cross finan

Since we have to assume that they assessed it, I suspect that they concluded the math would not work out. A possible explanation: News websites are cross financing their content. You spending a dollar on the paper, that only interests you in parts, is part of a model that makes it work (and probably also part of a model, where papers still feel wiggle room to editorialize for stuff they think is important, even though it might not click)