I believe if you can make a significant business case for your new ideas then achieving adoption should be possible. It is true most people do only understand

I believe if you can make a significant business case for your new ideas then achieving adoption should be possible. It is true most people do only understand old ideas but if you can catch there attention and tell them what your product is useful for and how to use it, they will listen. I made a bunch of Camtasia presentations, they had the effect of turnings people's 'light switches' on and getting them to do more things then they first intended because they understand more.