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> CollegeHumor, and Funny or Die I was under the impression that these two died due to Facebook. Facebook massively inflated video views (a video playing for 3
by kalleboo 3y ago
> CollegeHumor, and Funny or Die
I was under the impression that these two died due to Facebook. Facebook massively inflated video views (a video playing for 3 seconds without sound as it scrolled past in your feed counted as a view), these companies believed the bigger numbers on Facebook, so they heavily pivoted into Facebook videos over YouTube, with no monetization strategy, completely cratering in the process.
This is corroborated by someone who worked at CollegeHumor.
https://www.ccn.com/facebook-lied-about-video-metrics/ https://www.ccn.com/facebook-lied-about-video-metrics/
- TMWNN 3y agoI was thinking of Facebook, not YouTube. Thank you for the correction and the cite.