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>2. This has resulted in the "download count" metric crashing for several high profile podcasts the publish frequently -- The Daily from NYTimes is mentioned.
by TMWNN 3y ago
>2. This has resulted in the "download count" metric crashing for several high profile podcasts the publish frequently -- The Daily from NYTimes is mentioned.
>3. This lowers advertising rates and is basically bad for the publishers of those podcasts -- the "download count" for some shows has fallen by 40%.
As I understand it, when YouTube about a decade ago started using more accurate metrics, it turned out that the viewership for some very prominent corporate channels was way overinflated. This is why The Onion, CollegeHumor, and Funny or Die all suddenly vanished. (And probably also why QCode has become way, way less active on producing new podcasts, or delivering on its goal of turning podcasts that hit it big into film/TV projects.)
- kalleboo 3y ago> CollegeHumor, and Funny or Die I was under the impression that these two died due to Facebook. Facebook massively inflated video views (a video playing for 3 seconds without sound as it scrolled past in your feed counted as a view), these companies believed the bigger numbers on Facebook, so they heavily pivoted into Facebook videos over YouTube, with no monetization strategy, completely cratering in the process. This is corroborated by someone who worked at CollegeHumor. https://www.ccn.com/facebook-lied-about-video-metrics/ https://www.ccn.com/facebook-lied-about-video-metrics/
- TMWNN 3y agoI was thinking of Facebook, not YouTube. Thank you for the correction and the cite.