> PDF also provides consumers with a high-quality document they know they can read every easily, anywhere - any platform, any time, etc. - with just a click Ac

> PDF also provides consumers with a high-quality document they know they can read every easily, anywhere - any platform, any time, etc. - with just a click Actually that's exactly what I feel like PDFs don't give me. When I come across a PDF report, I immediately know it'll be a massive pain to read on a phone, on my e-reader, etc. and I'll have to wait til I get on a desktop. And even once I do, I have little control over the reading experience (I often use reader mode for websites to strip out daft decisions by designers, or even just to normalise font sizes to something I'm comfortable with).