Howard Stern alone had 20 million listeners in 2006, which was more than 1 in 20 Americans. The biggest 4 US PM drive time talk programs anime are about 40 mill

Howard Stern alone had 20 million listeners in 2006, which was more than 1 in 20 Americans. The biggest 4 US PM drive time talk programs anime are about 40 million, just going from Wikipedia. Long form audio content isn’t a niche market all up. I do think it is a market that lends itself to a high degree of fragmentation because of low production and distribution cost, which makes it hard to monetize.