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A lot of the Truck market is built on a particular masculine image that requires the vehicle to be big and imposing. While smaller trucks make far more practica
by sircastor 3y ago
A lot of the Truck market is built on a particular masculine image that requires the vehicle to be big and imposing. While smaller trucks make far more practical sense, the audience in question is more interested in the appearance of doing the work than actually doing it.
- danans 3y ago> the audience in question is more interested in the appearance of doing the work than actually doing it. They aren't trying to create the appearance of doing work. They're trying to create the appearance of (faux) survivalism.
- 303uru 3y agoI think of the market in two segments. The self identified sigma male who thinks a truck is what makes you masculine. And the much larger fleet market of stripped down work trucks. The later of which seems underserved in the EV space.