If I were an airline executive who was looking to order new aircraft, the discount I'd need from Boeing would need to be pretty significant - it will have to mo

If I were an airline executive who was looking to order new aircraft, the discount I'd need from Boeing would need to be pretty significant - it will have to more than offset the loss from customers who won't fly 737 MAX at any price. The question for Boeing is probably going to come down to whether they would rather be selling aircraft at a loss, or go for a long period of time without a product in important segments.