4 ms·

far more consequential emails are sent with HTML mail

• chrisfinazzo 3y ago
  By volume, yes... However, my choice of this example was intentional. You're not looking for a low bounce rate, you want - and need - exactly zero. Questions about standards are moot in a plaintext environment and security concerns are, if not eliminated, greatly minimized if you can't include images or live, clickable URLs. Business do send a metric fuckton of HTML mail, but they generally have the budget to test for and support more types of clients.
  • eli 3y ago
    Client testing is a fair point, but I'm skeptical of the claims that plaintext improves bounce rate and I don't follow how it improves security unless you mean exploits that target the HTML renderer itself.
    • chrisfinazzo 3y ago
      As it was explained to me, the worry was less about actual exploits and more to do with supporting various HTML features in the respective clients (Think Caniuse, but specifically for email). Back when I was doing some work in this area, the Email Standards Project was trying to get most of the popular clients to update their rendering engines with this goal in mind. So far as I can tell, this work seems to have been inherited by the people behind the Email Markup Consortium.[1] [1]: https://emailmarkup.org https://emailmarkup.org