I am not a developer but I have the same understanding of the situation. They were just too late. They even tried launching their own hardware. I remember in 20

I am not a developer but I have the same understanding of the situation. They were just too late. They even tried launching their own hardware. I remember in 2013/2014 when MS bought Nokia's devices business, they did significant promotion of their phones. This was already about 7 years after iPhone! I also think that in general when people claim that "developers remembered," they are overestimating how much people actually remember and act upon that. Of course, there will be examples of people who held the grudge against MS and never did any development for them. But most people don't have such strong feelings after time has passed. Also, the developer pool is not static and younger developers are unlikely to have universally strong opinion about individual companies based on the past behavior. Recently a friend complained to me that the younger generation does not understand the gravity of 9/11. I pointed out to him that most of the kids he was complaining about were not even born in 2001.