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It's important to mention that consoles are typically sold at-cost or at a loss, so the markup is required to maintain the business model. This is not true of i
by tapoxi 3y ago
It's important to mention that consoles are typically sold at-cost or at a loss, so the markup is required to maintain the business model. This is not true of iPhones.
- narism 3y agoThe most popular console of this generation, the Nintendo Switch, has always been sold at a profit.
- tapoxi 3y agoAbout $40 per unit in profit, compared to about $600 per unit for the iPhone. I'd probably feel differently if Apple clearly had to make it's margins through software.
- deafpolygon 3y agoMost premium luxury brands are sold at a higher margin because that's how they make their money- by appearing premium.
- voltaireodactyl 3y agoI believe the previous poster’s point was that it is that very luxury brand margin that incentivizes Apple to protect customer data rather than sell it. The privacy is part of the luxury brand, and the luxury branding pays for the privacy.