The bigger problem (in my opinion) is that the new policy is practically paying for a single link with full-blown transparency. Other than paying for those lead

The bigger problem (in my opinion) is that the new policy is practically paying for a single link with full-blown transparency. Other than paying for those leads, you have to: > (a) still offer Apple’s IAP for those items; (b) pay Apple its adjusted 27/12 percent commissions on web sales that come from inside iOS apps; (c) send Apple sales data monthly and submit to audits of their sales; and (d) follow Apple’s stringent design edicts for these in-app links to the web. Disclosing sales data and submitting to random audits is fairly invasive and has wide anti-trust implications. E.g.: Apple can see how effective external linking is compared to IAP and use that metric. Or they can use that metric from a similar app and guesstimate your customer base, and adjust their speed building a competing service. Not to mention the added cost of compliance, suddenly an indie developer who could withstand a Shopify/Stripe payment processing setup won’t dare to bother linking, out of fear for messing up a report and getting randomly audited. (I mean, I get the reason for doing this, since a % of companies will fudge numbers to pay less commission, given the chance. But it’s still just a can of worms.)