So why is it that after this existing for so many years that nobody seems to even know it’s an option or how to do it. Just to give a bit of context on my own

So why is it that after this existing for so many years that nobody seems to even know it’s an option or how to do it. Just to give a bit of context on my own background because it’s relevant here but I spent most of the last ten years running A/B tests for companies and then analysing the results. One of the core truths in my particular line of work is that default options matter a lot more than people tend to realise. So when you take an idea such as “I would like to install this app” and you then: 1. Don’t provide a way to ask users if they would like to do that. 2. Put it in a menu that’s cluttered with many other unrelated things. 3. Call it something entirely different “add to home”. It’s not a mystery what is going to happen here. We are talking the overwhelming MAJORITY of people will have no idea and it won’t get used. I’m just a random person on the internet so I’m not asking you to take my word for it. It’s specifically why I mentioned the test before of go and talk to any person with an iPhone and ask them how they can install an app without the App Store. You can prove this to yourself tomorrow by asking ten people. You can even incentivise them with money. They absolutely can not do it and will look at you like you have two heads. They have no idea it’s even possible. So the next logical question that comes to mind is why do you suppose that is? There’s a few potential options: 1. They somehow have no idea that this is a problem their users struggle with. 2. They are bad a UI design 3. It’s an intentional choice to try and keep people in the dark while still avoiding any legal action for anti competitive behaviour. I can only find evidence for one of those options but I have a LOT of it. It’s not a coincidence that it happens to align perfectly consistently with all of their other actions towards treating the web as a competitive application platform. That’s just who they are and how they do business.