They no doubt have 3D models already, just have to refine it with better materials for rendering. It's much easier to digitally assemble those models into a vi

They no doubt have 3D models already, just have to refine it with better materials for rendering. It's much easier to digitally assemble those models into a virtual kitchen scene than to build an actual kitchen. Especially things like a sink where you'd need to cut a custom countertop to mount it.