3 ms·

It's cheaper to create a 3D model of every product than to just take a picture of it?

SiempreViernes 3y ago
An older video covering all their use of 3d some years ago: https://www.youtube.com/watch?v=bJFlslL1wFI https://www.youtube.com/watch?v=bJFlslL1wFI The simple answer that you can infer from the video is that they make very high quality models for the design stage, which is definitely cheaper than making prototypes in all plausible material combinations. Then you can use those models for the simple product pictures too, and packing a 3d model with generic clothes is probably faster than having a prop department do it.
flumpcakes 3y ago
The 3D model probably already exists because it was designed in CAD. They probably have custom renderers for rendering the flat/cartoon illustrations for the assembly instructions, and PBR renders for rendering realistic views. Grab a bunch of of these resources and put them in a box and you have living room design without having to manufacture, assemble, light, and shoot it in the real world.
V-eHGsd_ 3y ago
honestly they probably have the 3d model made already as part of the design process. eta: ope, I see someone beat me to the same comment.
follower 3y ago
To expand on the sibling answer(s) to your question, there was a talk at the most recent Blender conference related to the topic of product visualisation which I found an enjoyable watch: * "Multiverse of madness - how we render millions of doors": https://www.youtube.com/watch?v=HXEVncxtmxg https://www.youtube.com/watch?v=HXEVncxtmxg Product visualisation seems to be a bit of a recurring theme for Blender talks over at least the past couple of years.
- ToJans 3y ago
  A little bit off topic, but I think he was using the wrong solution here. He could have solved most of his issues by switching to a 3d configurator. I have built a custom threejs engine over the last decade that allows you to declaratively define materials, texture, repeating geometry, ... In a few lines of code. It has primitives like flexible grids, cloning, CSG operations etc. I currently use it mostly for outdoor living structures, but implementing doors and/or floors for this would be trivial. If you'd do this using my engine, the biggest thing left would be gathering the requirements and conventions... So I'd build a configurator for door configurators that allows suppliers to easily create their own configurators... In fact, I'm doing this right now for terrace roofs/sun rooms. Turtles all the way down...
wlesieutre 3y ago
They no doubt have 3D models already, just have to refine it with better materials for rendering. It's much easier to digitally assemble those models into a virtual kitchen scene than to build an actual kitchen. Especially things like a sink where you'd need to cut a custom countertop to mount it.

An older video covering all their use of 3d some years ago: https://www.youtube.com/watch?v=bJFlslL1wFI https://www.youtube.com/watch?v=bJFlslL1wFI The simple answer that you can infer from the video is that they make very high quality models for the design stage, which is definitely cheaper than making prototypes in all plausible material combinations. Then you can use those models for the simple product pictures too, and packing a 3d model with generic clothes is probably faster than having a prop department do it.

flumpcakes 3y ago

The 3D model probably already exists because it was designed in CAD. They probably have custom renderers for rendering the flat/cartoon illustrations for the assembly instructions, and PBR renders for rendering realistic views. Grab a bunch of of these resources and put them in a box and you have living room design without having to manufacture, assemble, light, and shoot it in the real world.

V-eHGsd_ 3y ago

honestly they probably have the 3d model made already as part of the design process. eta: ope, I see someone beat me to the same comment.

follower 3y ago

To expand on the sibling answer(s) to your question, there was a talk at the most recent Blender conference related to the topic of product visualisation which I found an enjoyable watch: * "Multiverse of madness - how we render millions of doors": https://www.youtube.com/watch?v=HXEVncxtmxg https://www.youtube.com/watch?v=HXEVncxtmxg Product visualisation seems to be a bit of a recurring theme for Blender talks over at least the past couple of years.

ToJans 3y ago
A little bit off topic, but I think he was using the wrong solution here. He could have solved most of his issues by switching to a 3d configurator. I have built a custom threejs engine over the last decade that allows you to declaratively define materials, texture, repeating geometry, ... In a few lines of code. It has primitives like flexible grids, cloning, CSG operations etc. I currently use it mostly for outdoor living structures, but implementing doors and/or floors for this would be trivial. If you'd do this using my engine, the biggest thing left would be gathering the requirements and conventions... So I'd build a configurator for door configurators that allows suppliers to easily create their own configurators... In fact, I'm doing this right now for terrace roofs/sun rooms. Turtles all the way down...

wlesieutre 3y ago

They no doubt have 3D models already, just have to refine it with better materials for rendering. It's much easier to digitally assemble those models into a virtual kitchen scene than to build an actual kitchen. Especially things like a sink where you'd need to cut a custom countertop to mount it.