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In the past you got distribution by making deals with partners. Now you get distribution via APIs (think Facebook and Apple).

• MortenK 15y ago
  An API is still an application programming interface right? What kind of distributon / business development are we talking about here? And how can it possibly be conducted through an API?
  • _pius 15y ago
    You don't have to wine and dine Facebook's business development team to get the user actions in your app syndicated on Facebook, you just use their API to do it yourself.
    • MortenK 15y ago
      The definition of business development here being actions done by users in an app, showing up on facebook?
      • _pius 15y ago
        You asked about distribution and that's an example of distribution. http://www.businessinsider.com/growth-hackers-are-the-new-marketers-2012-4 http://www.businessinsider.com/growth-hackers-are-the-new-ma...
        • MortenK 15y ago
          That was a very interesting read, thanks.
          • _pius 15y ago
            No problem.