>you get an army of apologists out in force ready to die to defend all that apple does. They defend their choices. But do that in an almost religious way. And

>you get an army of apologists out in force ready to die to defend all that apple does. They defend their choices. But do that in an almost religious way. And is not something that is particular to Apple. Try to criticize Under Armour or New Balance in front of someone wearing it.