>They naturally feel compelled to defend their brand of choice because they actually feel targeted as owner of it, because it feels like their own discernment i

>They naturally feel compelled to defend their brand of choice because they actually feel targeted as owner of it, because it feels like their own discernment is targeted indirectly. True. But regardless if the commenter is right or wrong, anger is not the proper answer. If the commenter is right, you have some thinking to do. If he's not, you shouldn't care.