This trend has been developing since the 90s, when hipsterism wasn't even a thing. As I mentioned elsewhere, it's a result of a data first digital culture, not

This trend has been developing since the 90s, when hipsterism wasn't even a thing. As I mentioned elsewhere, it's a result of a data first digital culture, not bearded white guys in tshirts. Hipsterism is almost dead, the trend towards average is still accelerating.