I think you're looking at it from the perspective of someone who is technically literate, which is not the segment for whom the iPad is life-changing. You can

I think you're looking at it from the perspective of someone who is technically literate, which is not the segment for whom the iPad is life-changing. You can give the iPad to even very techno-phonic people and they get the touchscreen interface very quickly. It's intuitive to them. iOS isn't scary and doesn't look "techy" like Mac OS X does. The bigger question is whether these people would like iOS on a laptop. I'd say probably not, as I think they need that touchscreen interface. However, my guess is there is a large silent majority who find computers unnerving (not scary, but not comfortable). They probably bought iPads, but realized they needed to type emails and such from home, so they're now looking for keyboards. Every time I get on a plane now, I see a good handful of people sporting terrible keyboard cases for their iPad. I think these people would be well-served with an iOS-based laptop. Apple could certainly serve this segment much better. Tim Cook came out last week and said he thinks hybrid devices are a bad idea. Personally, I think they're leaving money on the table by not having a Transformer-style setup, or even a return to the swivel laptops of the early 2000s. My worry is that Windows 8 won't do well out of the gate (people want iPads because they are iPads and Apple have served them well), and Apple will take that as an implicit validation of their anti-hybrid strategy.