4 ms·

Why do the buyers of ads care? I don't get it. They only care about impressions of ads.

• justsomehnguy 3y ago
  Because Youtube 'sells' the viewcount as a substitute for the impressions. 'Hey, look! This video had 55M views! Imagine how many buyers you could have!'
  • Invertigrate 3y ago
    That makes absolutely no sense. The advertisers can't advertise to Albanian so they can't pay for neither impressions nor clicks. If you mean that the goal of this is to attract advertisers by seeing a larger view count, then that doesn't make any sense either as I don't think there's any doubt among advertisers that YouTube is the leading video platform online.
    • TheCapeGreek 3y ago
      "Bigger number = better" marketing is still easier than something more fine-grained, even if YT is the leading platform.