Sure, all these things cost a lot of money. What if I would like to market, host, and distribute my own app, without any Apple involvement? From my own experie

Sure, all these things cost a lot of money. What if I would like to market, host, and distribute my own app, without any Apple involvement? From my own experience, the app store brings negative value to both the users and the developers in many cases. It's most often seen not as the godsend like Apple portrays it, but as a stupid obstacle course that you need to clear every time you publish a new app or an update to an existing one, and sometimes even when you don't.