The "no cables" claim seemed a little far fetched and after digging through all the pages you'll find that the keyboard has an integrated battery which has to b

The "no cables" claim seemed a little far fetched and after digging through all the pages you'll find that the keyboard has an integrated battery which has to be charged via a micro usb cable. So you'll need one cable to charge the iPad and another different one for this device. In their shoes I'd try to make it possible to also have the iPad in portrait orientation so that the keyboard can access the dock connector and then have a dock connector on the keyboard for charging and passthrough charging/data.