4 ms·
Google's Ads (in search) are more profitable for them than AdSense, their RTB platform ;-)
by bad_user 3y ago
Google's Ads (in search) are more profitable for them than AdSense, their RTB platform ;-)
- mattmaroon 3y agoI would also assume they're largely not competitive with each other. Adwords ads are mostly valuable when they've got intent. I.E. I search "5g home internet" and it passes me off to Verizon or AT&T. Searches that end you up on AdSense (or pages that could have AdSense) probably are much less likely to have intent. So instead they pass you off to something you will read so they can hit you with retargeted ads from the last time you searched with the intent of buying you something. I am sure there's overlap, but probably not a lot.