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> the more time you waste on their platform searching for what you want to find, the more ads you see and the more money Google makes. That's not the only way
by lelanthran 3y ago
> the more time you waste on their platform searching for what you want to find, the more ads you see and the more money Google makes.
That's not the only way - it's in their best interest to rank ad-laden pages higher. That's more ad-impressions, which is how they really make their money.
Lets say a user searches for $FOO. Why on earth would google return the most relevant result if that result is ad-free? They can return the second-most relevant result, and get impressions on both the search-result page and the page that the user sees when they navigate to the first result.
- bad_user 3y agoGoogle's Ads (in search) are more profitable for them than AdSense, their RTB platform ;-)
- mattmaroon 3y agoI would also assume they're largely not competitive with each other. Adwords ads are mostly valuable when they've got intent. I.E. I search "5g home internet" and it passes me off to Verizon or AT&T. Searches that end you up on AdSense (or pages that could have AdSense) probably are much less likely to have intent. So instead they pass you off to something you will read so they can hit you with retargeted ads from the last time you searched with the intent of buying you something. I am sure there's overlap, but probably not a lot.